about

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Dutch Interior

With our interior brands Eleonora, By-Boo, Sevn and Urban Cotton we form Dutch Interior. The place to be for composing a complete interior. Where you lay the basis with Eleonora and Sevn, you decorate and style any interior with By-Boo and Urban Cotton.

In addition to being a furniture wholesaler with inspiring collections, we are also a partner that serves the entire chain, from design to transport.
We provide you with all the comforts you need. In the Customer Portal, you can arrange everything for four brands with just one log-in. Here you can place orders, view back orders and stay up to date with our news items. You also have access to our image bank filled with professional product and interior photos of the entire collection.

And would you like to see the complete collections of our four brands? Then we would like to invite you to our Experience Centre in Barneveld. Here you can experience the collections, styled in the latest interior trends. In the Experience Center, both retailer and consumer are welcome to enjoy our hospitality.

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1994

Eleonora founded

Willem Schakel’s first transport to Eastern Europe. During these trips, he gets the idea of starting a furniture wholesale business. In 1994, Willem founds Eleonora and the first pieces of furniture are imported from Romania.

1995-1998

First property

Eleonora’s first property is opened at De Valk business park in Barneveld.

Extension of halls

A year later, additional halls were rented on Barnseweg and in the Harselaar industrial area, to store the growing amount of imported furniture.

New property with showroom

Eleonora buys a parcel on the De Briellaerd industrial area and builds a new property there, with a showroom and warehouse.

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1994

Eleonora founded

Willem Schakel’s first transport to Eastern Europe. During these trips, he gets the idea of starting a furniture wholesale business. In 1994, Willem founds Eleonora and the first pieces of furniture are imported from Romania.

1995-1998

First property

Eleonora’s first property is opened at De Valk business park in Barneveld.

Extension of halls

A year later, additional halls were rented on Barnseweg and in the Harselaar industrial area, to store the growing amount of imported furniture.

New property with showroom

Eleonora buys a parcel on the De Briellaerd industrial area and builds a new property there, with a showroom and warehouse.

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2005

Space shortage

The fast growth ensures that Eleonora is running out of space on all sides. Therefore, the property is expanded by another 5,000m2.

2006

Takeover

Michael Schakel, who has been involved in his father’s business since childhood, takes over Eleonora.

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2013

By-Boo founded

With By-Boo, Eleonora introduces its own brand of furniture and accessories.

2016

Sevn founded

Sevn is founded, a brand for sofas armchairs. With Eleonora, By-Boo and Sevn you can now furnish your complete interior.

2005

Space shortage

The fast growth ensures that Eleonora is running out of space on all sides. Therefore, the property is expanded by another 5,000m2.

2006

Takeover

Michael Schakel, who has been involved in his father’s business since childhood, takes over Eleonora.

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2013

By-Boo founded

With By-Boo, Eleonora introduces its own brand of furniture and accessories.

2016

Sevn founded

Sevn is founded, a brand for sofas armchairs. With Eleonora, By-Boo and Sevn you can now furnish your complete interior.

by-boo-founded

2017 – 2021

New warehouse

In 2017, the construction of a new warehouse in Barneveld, with a surface area of 23,000 m2, will start. The clustering of all stocks is a major efficiency improvement. In 2021, the warehouse will be expanded again. From here, furniture from all over the world finds its way via the port of Rotterdam to our dealers in the Netherlands and Belgium.

Transport

The transport is completely self-managed. With fully printed trucks, you can see from afar that an Eleonora, By-Boo or Sevn truck is arriving.

Dutch Interior

In 2021, Dutch Interior will be introduced and all brands will fall under one umbrella name.

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2022

Takeover Urban Cotton

The Urban Cotton brand is acquired by Dutch Interior.

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