Dutch Interior x Maison&Objet

Bigger than ever before

From 15 to 19 January, Dutch Interior will once again be participating in Maison&Objet Paris – the international trade fair where interior design and home trends come together. For us, this is an annual event, but this season we are going bigger than ever before. With a new trade fair layout, a new stand that is twice as large and the presentation of four brands, we are taking the next step in our international ambitions.

During this edition, you will discover the latest collections from Eleonora, By-Boo, Urban Cotton and Isaa. Each brand has its own signature style, presented together in a stand that showcases the power of Dutch Interior: individual brands with a clear signature, together forming a strong whole.

Isaa makes its international debut

Following the introduction of Urban Cotton last year, this season it is time for a new highlight: Isaa. Our brand of pottery, vases, silk flowers and silk plants will be presented to the international Maison&Objet audience for the first time.

Visitors literally step into the world of Isaa. A world full of beautiful, timeless and unexpected pottery, presented in a rich setting where extravagance and refinement come together. The collection is characterised by a calm, earthy colour palette with shades such as cream, beige and taupe. It is the shapes, materials and finishes that attract attention and make the difference.

The collection is complemented by a rich variety of silk flowers and plants, allowing you to effortlessly switch between stylised simplicity and bold statement pieces. Following the successful launch of Isaa during the Dutch Interior Days in early 2025, we are now looking forward to introducing this brand internationally.

A new stand, more space for experience

Isaa is not the only new addition this season. We are presenting our collections in a brand-new stand that is twice as large as before. This means more items, more settings and a greater variety of interior styles.

We make a careful selection for each participation in Maison&Objet. Items must be strong individually, but also complement each other in the settings presented. With four brands under one roof, this remains a challenge. Kill your darlings also applies here, but the larger stand gives us the opportunity to show a broader and more complete picture of our collections.

The design of the stand is friendly and functional. Softly rounded corners and accents create an accessible look, while the layout offers clarity and calm. These choices fit seamlessly with the direction of our collections and our vision.

From Experience Center to exhibition floor

The layout of the stand is inspired by our Experience Center in Barneveld. This formula was enthusiastically received during the recent Dutch Interior Days and proved to be the perfect way to showcase our brands.

Each brand is given its own space and identity, allowing you to truly experience what it stands for. At the same time, we show how the brands complement each other when combined. That is precisely where the strength of Dutch Interior lies: individual brands with a clear signature, together forming a strong whole.

Growth, ambition and international focus

Where we once started with only By-Boo at Maison&Objet, we have now grown into Dutch Interior as an umbrella brand. Through continuity, the ongoing development of our collections and a permanent team with familiar faces at the stand, we have become an internationally recognisable name within the furniture industry.

With a growing network of representatives and agents, we are widely represented internationally. Our ambition is clear: to project the same authority and reliability internationally as we do in the Netherlands. Maison&Objet plays an important role in this.

Maison&Objet theme: Past Reveals Future

This season, Maison&Objet returns to its roots with the theme Past Reveals Future. An ode to liveable and meaningful design, in which craftsmanship, knowledge and memories come together with contemporary forms.

For Dutch Interior, this is a theme with beautiful similarities. “With more than 30 years of experience, we continue to evolve across the organisation. In terms of craftsmanship, we work with our designers season after season to create our own recognisable designs. In addition, wall hangings, art prints and glass plates are crafted into wall decorations in our own studio in Barneveld – a craft we are proud of.

This season, the “memory” theme ties in very visibly with the By-Boo collection. Trends repeat themselves over the years; this season’s By-Boo collection is full of retro and 70s-inspired furniture and home accessories. Weaving memories into interior design creates a sense of familiarity and nostalgia.”

New trade fair layout, new opportunities

“Maison&Objet has also revamped the layout of the trade fair this season. Visitors are encouraged to venture beyond their usual routes and discover new brands. We see this as an opportunity to meet new contacts and inspire existing customers.

We look forward to welcoming you to our new stand in Paris, catching up with you and sharing our latest developments.”