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Successful Dutch Interior Days
Fall/Winter 2025
On 15 and 16 September, Dutch Interior presented the autumn collections of not five, but six brands. In addition to the new collections from Dutch Interior brands Eleonora, By-Boo, Sevn, Urban Cotton and Isaa, newcomer Rivièra Maison also presented its collection during the Dutch Interior Days. The sixth and newest brand within Dutch Interior was acquired last summer and is getting a kickstart during the purchasing event. While the purchasing event is a home game for Dutch customers, this edition was also well attended by international customers who came to admire the completely renovated Experience Centre and enjoy the well-known Dutch Interior hospitality. A wonderful token of appreciation and confirmation of the positive developments we are experiencing, says Eric Zwanikken, commercial director of Dutch Interior.
Two-day vibrant purchasing event
Twice a year, for two days; a vibrant purchasing event full of new collections, home inspiration, the well-known Dutch Interior hospitality and connection. In a nutshell, that is what the biannual purchasing event is all about. ‘With our six brands, we offer everything for the total picture, and that range is becoming increasingly complete. During these days, you experience that total picture at its best, exactly as we intend the collections to be. It is also always a great opportunity to connect with customers and express our appreciation. In addition to purchasing, the social aspect is just as important a part of the event.’
Experience Centre
In the previous edition, the wholesaler opened a new 2,000 m² showroom, expanding the entire Experience Centre to no less than 6,500 m². This edition focused on creating clarity without compromising the experience, of course. “To achieve this, the collections are now presented by brand. This makes it easier to make choices. Despite separating the brands, the concept remains the same throughout the Experience Centre. In each room, you can experience a complete living room, dining room or other setting that you can replicate one-to-one. This appeals to the imagination of both retailers and consumers.”
Urban Cotton
Experience Centre
Sevn
Eleonora
The collections
Upon entering, you can immediately sink into one of the new Sevn models and take in the event at a relaxed pace. Sevn is proud to contain the first presentation of its new models. Moving from setting to setting, you will discover a different sofa model, arrangement, fabric, and color every time. Styled specifically to bring the sofa to life, without unnecessary distraction; the focus is entirely on the design and the comfort test. The new models feature soft, round shapes, generous proportions, and floor-length upholstery. Looking for a statement piece? Keep an eye out for models with striking stitching, high-pile fabrics, or bold green hues. There is also a sofa featuring an adjustable backrest, allowing you to switch from an active sitting position to lounging mode in an instant, a feature that fits seamlessly with Sevn’s modular philosophy.
Arriving at By-Boo you are welcomed by a chrome logo on a dark brown furry wall, with a living room setting in front that breathes pure retro. Besides retro, the By-Boo collection also brings natural materials and colors like beige and burgundy, but it’s retro that By-Boo invests in and retro where the brand scores. A mix of velvet, high-pile fabrics, round shapes, brown, green and a touch of chrome come to life in 70s-inspired settings. And it’s precisely these settings that are frequently shared on socials and even go viral.
“When after the event even Miljuschka Witzenhausen, Theo-Bert Pot and Jelka van Houten get excited about the new collection, that’s a really cool confirmation of the direction we’re taking with By-Boo”.
Besides By-Boo’s collection, Urban Cotton has taken its new place. More colorful, warmer and more expressive than before, you walk through the art gallery to discover the collection. With a bench here and there, you can, just like in a museum, sit down to absorb all the art calmly.
It’s art on glass that welcomes you upon entering. Glass was launched the previous edition and is being purchased very well this edition. “This edition we also very deliberately added artworks to the collection that look extra strong on glass. These are mainly realistic portraits and black and white images. The glass makes the artworks more intense and really brings such a work to life”.
As with every edition, Urban Cotton invites one of the artists they collaborate with to portrait live during the event. This year the honor went to Bo-Lynn who was allowed to immortalize customers’ visits to the Dutch Interior Days with a quick fashion sketch in her signature style. “A nice souvenir for the customer and a beautiful platform for the artist.”
Eleonora and Isaa
Upstairs, on the first floor of the Experience Center, Eleonora proudly guides you through its new collection from room to room. Eleonora is the go-to brand within Dutch Interior for creating a timeless foundation of cabinets, tables, and chairs, offering endless styling possibilities. Amidst a mix of natural colors, shapes, and materials, wood takes center stage. “This warm, neutral, and timeless material is a true interior essential that complements almost any style. Nature is a greater source of inspiration than ever before.” Also notable is the expansive new range of seating; moving away from traditional black frames, the focus has shifted to natural wood and rich brown tones.
For pots, vases, and silk flora, step into the world of Isaa. Building on a successful launch during the previous buying event, Isaa has taken the next step. Both the collection and the setting feature a warm, neutral autumn palette, while the silk items are presented in shades ranging from soft pink to deep purple to bring the season indoors. The new silk collection marks a significant leap in quality. This upgrade, combined with the brand’s bold and dramatic presentation, has resulted in enthusiastic reactions and an influx of new customers.
Rivièra Maison
New in the Experience Center is the sixth brand within Dutch Interior; Rivièra Maison, which entered the group last summer. Perfectly presented, the collection stood in the brand’s characteristic style; warm and full of abundance. “Nationally and internationally, the event was well attended by existing RM customers. The response to the acquisition and the event itself has been extremely positive. The fact that RM is now part of Dutch Interior gives confidence, various customers said. It’s also nice to see that cross-pollination is already taking place immediately, with RM customers wanting to purchase the other brands and vice versa. In the run-up to the event, we didn’t very actively promote Rivièra Maison’s presentation, because a lot had to happen in a very short time. Now, in retrospect, it has been a good kickstart for the new path we’re taking with the brand”.
A festive conclusion
The second and final day of the event concluded with a festive celebration shared by customers and colleagues. “We are grateful for a successful edition of the Dutch Interior Days,” says Eric. “Our team worked incredibly hard on the collections, the Experience Center, and every detail surrounding the event. It is a true gift to see customers return to this edition of DID, finding inspiration in the collections and enjoying our hospitality. It was wonderful to celebrate this together. We now look forward to seeing these collections admired by everyone, both in our Experience Center and online.”